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Of interest to editors and journalists covering:

Business, Career/Job Industry, Consulting, Oregon News

Rule #3 of McKenzie Scott Partners' 15 New Rules For Job Hunting Success: Expand Your Marketability... Far Beyond Your Factual Credentials

PORTLAND, Ore. - August 29, 2005 (SEND2PRESS NEWSWIRE) -- Besides your factual credentials, you'll want to identify and market key phrases that describe your transferable skills. The new job market is so competitive you'll need to do more than just present your background. Don't trap yourself by thinking, "This is simply who I am, where I've been and what I've done." People fail because they never surface and communicate all that is marketable about themselves... and they never build their appeal beyond factual credentials.

Your starting point is to organize your lifetime of experiences. Whether you are a young attorney or a company president, there is probably much more to your story than meets the eye. Experience has proven that many people never identify 50% of their own assets, simply because they're so close to their own situation. We've learned that most people need to identify 10 to 20 skills which, if properly communicated, can make a major difference in their career opportunities.

Now, if you are like most people, you can increase your chances through a very simple rule. It has been said time and again by psychologists, spiritual leaders and coaches that the most restrictive limits you face are those you put on yourself. So, don't put any limits on your thinking.

Your knowledge and personality are marketable. Do you have knowledge of a job, a product, a process or a market... from work, hobbies, alumni relationships, research or suppliers? If so, it may be marketable.

Personality, of course, is just a word for that combination of traits that either attracts us to someone, or leaves us unimpressed. More employment decisions are based on personality and chemistry than any other factor.

We've learned that the more ways you can describe your experience, the more you will qualify for jobs in many industries. All organizations are involved in similar functions. Your transferable skills are marketable. Identifying transferable skills is critical (for example, organizing, presentation skills, problem solving and so on).

Naturally, your experience can also be reviewed according to various "functions" that apply to most businesses, such as sales, production, accounting, marketing and human resources. All areas in which you have knowledge must be identified. At the same time, you need to think of your experience in terms of "action words" that describe what you did, and then translate those activities into achievements, i.e., controlled, wrote, reshaped, etc.

Leadership qualities are marketable. If there is one quality you want to communicate, it is leadership ability. Experts say that leaders possess and communicate real convictions-strong feelings and principles that have grown with them over time. Another skill common to most leaders is their ability to assemble a team and to motivate them to peak achievement.

Job hunting is demanding in many respects. Unfortunately, you never get a chance to know who your competition is! Through our proprietary software, we are able to provide a complimentary analysis... one which will compare you to 2,000 other professionals seeking positions within the last month, in the same income range.

Our report will indicate the experiences, achievements and qualities your competitors possess, and how you stack up. Strategies and a course of action to increase your marketability... and give you a competitive advantage... are suggested.

Having a communication strategy... and putting your phrases into stories... is important. When any of us recruit, we have a concept in mind. We hire others for the skills and abilities that certain key descriptive phrases imply. To expand your marketability, you must develop stories that incorporate those phrases to create maximum interest.

Without stories, most people will forget what you say in a matter of minutes. We all remember good stories. To ensure your points are memorable, we use a method for creating interesting stories. SOAR is an acronym that stands for Situation, Opportunities, Actions and Results. It offers a process for describing your past experience.

To get a hardbound copy of 15 New Rules For Job Hunting Success go to http://www.executivejobnetwork.com and request your copy today!

# # #

NEWS SOURCE: McKenzie Scott Partners

WEBSITE: http://www.mckenziescott.com

Information from Send2Press Newswire may be redistributed in part or in whole by members of the media. Send2Press is the originating wire service for this story. Copr. (c) Send2Press, a unit of Neotrope(R). All rights reserved.

MEDIA CONTACT(S):


[not for publication

Paul Mills


of McKenzie Scott Partners

+1-800-320-1277

Fax: +1-303-770-8639

press @ mcks.net

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